Drive Safe

With the mutual goal of encouraging consumers moderate alcohol consumption, DIA and HEINEKEN again join forces with the campaign 'Enjoy Responsibly every day'. For the second consecutive year, following the success of last season, DIA and HEINEKEN Spain will work closely again to encourage and promote responsible consumption among consumers, customers and employees to make responsible consumption aspirational model behavior. 'Enjoy Responsibly every day' allowed to reach more than 180,000 people last year, becoming a landmark of reference at European level within the actions of HEINEKEN Spain with customers towards responsible consumption. The campaign has the dual aim of raising awareness and educate both clients of DIA and its employees on the responsible enjoyment, and proposes non-alcoholic beer as the most healthy and positive alternative for times when alcohol consumption is not recommended. ENJOY RESPONSIBLY, DRIVING SAFELY: Drive Safe HEINEKEN Spain and DIA launch a new campaign among consumers to reward responsible consumption. The action will take place from October 27 to November 16 in all DIA stores in Spain. The campaign will feature special discounts throughout the range of 0.0 and WITHOUT Buckler, Amstel, Cruzcampo and Cruzcampo Shandy and turn-around game Drive Safe, a driving App aims to educate customers about drinking alcohol steering wheel. This year, for the purchase of the above products and still holder of the loyalty card DIA, you can participate in the draw for great gifts that help responsible driving (GPS, handsfree device, etc.) on the web www. disfrutaconresponsabilidad.com. In addition, the campaign will move to DIA headquarters in Madrid with activities and talks to employees about the importance of responsible consumption. DIA and HEINEKEN Spain remind consumers that the responsible enjoyment, in this case, has its rewards.